Global Awareness of LDS Church Growing
Group Discusses Increasing Coverage of LDS in Media
by Amy K. Stewart

Positive public perception of The Church of Jesus Christ of Latter-day Saints appears to be progressing as international relations increase, according to speakers at the LDS International Society's 19th annual conference on Brigham Young University campus Monday.

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Positive public perception of The Church of Jesus Christ of Latter-day Saints appears to be progressing as international relations increase, according to speakers at the LDS International Society’s 19th annual conference on Brigham Young University campus Monday.

The series of speakers addressed the theme “Meet the Mormons: Public Perception and the Global Church.”

The yearly event is traditionally on the Monday following LDS General Conference since many international visitors are already in the Wasatch Front area, said Paul D. Rytting, president of the LDS International Society.

“It’s an effort to gather people who have international expertise and ties with the LDS Church, to share ideas and have a community dialogue,” Rytting said.

Topics throughout the day included how the world’s media is portraying the LDS Church; how the church is keeping a delicate political balance while doing humanitarian relief projects; and the intricacies of the church hosting international dignitaries.

BYU communications assistant professor Joel Campbell has been studying how the international press has been portraying the church during recent LDS-related events such as the 200th anniversary of the birth of the Prophet Joseph Smith in 2005, the death of President Gordon B. Hinckley and church member Mitt Romney’s presidential campaign.

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Deseret News

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